West Ventura County Business Alliance
  • Membership
    • Application
    • Why Join?
    • Membership Levels
    • Committees
  • Events
    • Event Calendar
    • Signature Events
  • Business Directory
    • Business Directory
    • Military Discount Program
  • News
    • Business & Community Guide
    • News
    • Dallas Cowboys Training Camp
  • Member Login
  • ABOUT US
    • Mission | Team | Contact
    • Board of Directors
    • Chairman's Circle
    • Oxnard Leadership Program

News

Reconnect With Your Clients By Email

7/13/2020

 
Picture
Is your email inbox flooded with messages from big brands, with every message starting off with "In these uncertain times" and ending with "We're all in this together"? You're not alone. It seems like every brand wants to reach out to its customers in these (sorry) uncertain times.
 
But there's no need to fall into the trap of being predictable and sounding like all the corporate robots filling your inbox. We believe it's possible to connect to your clients and customers in a meaningful way that's relational and personal. Take a look at some of our tips for reconnecting with your clients via email, even if you temporarily can't communicate face to face.

1. Be Transparent and Helpful

You probably don't have all the answers to clients' questions right now. But the more transparent you are, the more likely your customers are to stay connected with your brand. Let them know how your business is affected by the current situation, for starters. But many clients want to know more.
 
Reach out to tell your customers what you're doing to protect them, whether it's by sanitizing your physical location or adding extra online security to protect their data when your employees are working from home. Many customers want to know how you're supporting your staff during this time, and others want to know what your plans are going forward. If you've changed the hours of your customer service center or you've opened new web pages to help customers out, let them know. When you're transparent and clear via email, your clients will know you're still there for them.

2. Focus on Your Current and Recent Clients

Too many companies are digging too deep into their databases to connect with customers they haven't had any contact with in years. This isn't the time for that deep dive, which is likely to alienate people and make them think you're just trying to exploit them. Instead, connect with the customers and clients you have active relationships with, focusing on how you can help meet their current and future needs. Those are the clients who will be most receptive and appreciative to your updates.

3. Strike the Right Tone

You undoubtedly have already established a clear voice when you reach out to customers. Now is the time to take a careful second look at that voice, especially if you

tend to add a flash of sarcasm or flippancy to your communications with customers. If your emails make customers feel as if you aren't taking their concerns and worries seriously, your efforts to reach out could have the opposite effect than the one you're hoping for.
 
It's also not the time to push people to buy things in an overt way, especially when many of your clients or customers may be taking second looks at their own budgets. If you send the inadvertent message that you're taking advantage of the current situation, you won't win friends. As you strive to strike a tone that's supportive without being jarring, you should also avoid making political statements or promises you don't know if you can keep (such as opening dates).
 
During a crisis, you have an opportunity to define who you are through your communications with your clients and customers. Honest, transparent communication via email can help you maintain the relationships that will be crucial again in the near future.
 

Comments are closed.
    Picture

      Get our newsletter & updates

    Subscribe

    Categories

    All
    CalChamber News
    Chair Of The Board
    Chamber News
    COVID19
    Member Spotlight
    Message From The CEO
    Oxnard Leadership Program
    Policy Profile
    Press Release

Copyright © 2023 West Ventura County Business Alliance.  All Rights Reserved.
400 E. Esplanade Dr., Suite 302  |  Oxnard, CA 93036 (main office)
1601 Carmen Drive, Suite 110A  |  Camarillo, CA 93010 (​by appointment only)
Phone: (805) 738-9100  |  info@wvcba.org

Site Map

Photos used under Creative Commons from wuestenigel, New York National Guard, wuestenigel
  • Membership
    • Application
    • Why Join?
    • Membership Levels
    • Committees
  • Events
    • Event Calendar
    • Signature Events
  • Business Directory
    • Business Directory
    • Military Discount Program
  • News
    • Business & Community Guide
    • News
    • Dallas Cowboys Training Camp
  • Member Login
  • ABOUT US
    • Mission | Team | Contact
    • Board of Directors
    • Chairman's Circle
    • Oxnard Leadership Program