Don't miss your only opportunity to promote your business to thousands of camp attendees
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The Dallas Cowboys are returning to Oxnard for their 2026 Training Camp - their 20th summer in the city! Each year, Dallas Cowboys Training Camp makes a huge impact on local businesses throughout the region. A 2019 economic impact study found that training camp attendees spent $3.6 million on local hotels, shopping, restaurants, and more.
Since 2004, the WVCBA (previously as the Oxnard Chamber of Commerce) has offered the only advertising opportunities for businesses at Dallas Cowboys Training Camp. With 12 open practices in Oxnard (including a scrimmage against the New Orleans Saints), advertising during training camp gets more eyes on your business:
Ad sales are closed for 2026. |
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Two impactful ways to advertise - bundle and save!
Official Souvenir Program
The official souvenir program is a full-color booklet distributed for free during training camp. Full-page, half-page, and quarter-page ads are available. The souvenir program includes a welcome message from the Cowboys, the team roster, regular season schedule, and an autograph page. It's available in print and via mobile device using QR codes that are scattered throughout camp. All ads are clickable when viewing the program on a mobile device, providing a valuable opportunity to drive customers to websites, landing pages, or specific product links.
The official souvenir program is a full-color booklet distributed for free during training camp. Full-page, half-page, and quarter-page ads are available. The souvenir program includes a welcome message from the Cowboys, the team roster, regular season schedule, and an autograph page. It's available in print and via mobile device using QR codes that are scattered throughout camp. All ads are clickable when viewing the program on a mobile device, providing a valuable opportunity to drive customers to websites, landing pages, or specific product links.
On-field Advertising Banners
Put your brand on the field every day during training camp! Large advertising banners (3' x 10') are placed on the fencing along the field perimeter and displayed during practice.
Put your brand on the field every day during training camp! Large advertising banners (3' x 10') are placed on the fencing along the field perimeter and displayed during practice.
2026 Training Camp Calendar - Oxnard
Parking lot opens approximately three hours before the scheduled practice time. Public entry opens two hours prior to practice.
Dates and times are subject to change without notice. Please note: All times are in Pacific Time
Dates and times are subject to change without notice. Please note: All times are in Pacific Time
JULY
- Wednesday, July 29: First Open Practice (11:45 am)
- Thursday, July 30: Open Practice (11:45 am)
- Friday, July 31: Oxnard Fan Night hosted by Visit Oxnard at The Collection at RiverPark's Park w/ Special Guests and Dallas Cowboys Cheerleaders & Rowdy (4:00 - 6:00 pm)
AUGUST
- Saturday, August 1: Cowboys Back Together Saturday presented by American Airlines (9:15 am); Opening Ceremony (11:15 am) and Open Practice (11:45 am)
- Sunday, August 2: Dallas Cowboys Cheerleaders Dance Clinic (3:00 - 6:00 pm at Rio Mesa High School)
- Monday, August 3: Open Practice (11:45 am)
- Tuesday, August 4: Open Practice 11:45 am
- Wednesday, August 05: Dallas Cowboys NFL FLAG Training Camp presented by UHC
- Thursday, August 06: Heroes Appreciation Day presented by USAA (11:45 am)
- Saturday, August 08: Open Practice (11:45 am)
- Sunday, August 09: Open Practice (11:45 am)
- Tuesday, August 11: Joint Practice @ Los Angeles Rams (tba in Woodland Hills )
- Thursday, August 13: Open Practice (11:45 am)
- Friday, August 14: Open Practice (11:45 am)
- Saturday, August 15: PRESEASON GAME Dallas Cowboys @ Seattle Seahawks (5:00 pm)
- Monday, August 17: Open Practice (11:45 am)
- Tuesday, August 18: Open Joint Practice with New Orleans Saints (2:00 pm)
2026 Advertisers
Support these incredible businesses and organizations!
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Planning Your Trip
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Admission is FREE and tickets are not required. Admission is on a first-come-first-served basis until capacity is reached. Be advised that Training Camp is located outdoors, and no shaded areas are available.
Public entry will open two hours prior to practice. Fans have the option to purchase VIP or Sideline Access to Training Camp in Oxnard through Dallas Cowboys Fan Experiences. Paid parking is available on site at River Ridge Playing Fields. Parking is $20 for vehicles and $40 for large vehicles (RV/trailer/bus). Cash only. Parking and entry to Training Camp is located at 2501 Ventura Road, Oxnard, CA 93036. The parking lot has limited capacity so please consider carpooling, ride sharing or taking the train (Amtrak or Metrolink) to the Oxnard Transportation Center about five miles from camp (taxi, rideshare services available). Please use Stone Creek Drive, Oxnard, CA 93036 for ride share pick-up/drop-off DRIVING DIRECTIONS From the 101 North freeway from Los Angeles: Exit Oxnard Boulevard. Turn RIGHT. Make your first LEFT onto Town Center Drive. Make a LEFT onto Ventura Road. The entrance will be on your right after about one mile (watch for traffic lines leading to the parking lot). From the 101 South freeway from Santa Barbara/Santa Clarita: Exit Ventura Road. Turn right onto Wagon Wheel Road. Use the left two lanes to turn left onto N. Ventura Road. The entrance will be on the right after about one mile (watch for traffic lines leading to the parking lot). HOTELS Please considering booking your stay at a WVCBA member hotel. Click here for the list>> ACCESSIBILITY In compliance with the Americans with Disabilities Act, while attending the Dallas Cowboys Training Camp in Oxnard, if you will require special assistance during your visit to training camp, please contact the City of Oxnard Facilities Department at (805) 385-7950. Notice of at least 72 hours prior to your arrival to training camp will enable staff to reasonably arrange for your accessibility needs during your visit. |
The entrance is located on Ventura Road. Location on the map is proximate. Please refer to our driving directions. We do not recommend using a map app for directions to "River Ridge Playing Fields" as it may lead to the wrong location.
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