By Chamber Chair Stacy Miller
Drinking establishments are not what they used to be.
In 2019, many of them, like craft breweries, seek to be family-friendly places of business. They not only serve craft beer, but also cater to families by providing a family-friendly atmosphere and activities for kids, like food trucks and board games.
This is the case with two local establishments that reached out to the City of Oxnard and the Oxnard Chamber of Commerce, requesting assistance with lifting a regulation that prohibited anyone under 21 from entering. (This applied to craft breweries without a kitchen.)
The craft brewery business-model focuses on providing a family-friendly environment where mom and dad can enjoy a cold one at the end of the day, while their children play safely nearby. Unfortunately, in Oxnard, unlike other neighboring cities, there was a regulation that prohibited people under 21 to accompany an adult to a craft brewery.
When brought to the attention of Jeff Lambert, Oxnard’s Community Development Director, he did his research and realized that the City didn’t have the authority to put such a condition on the businesses and set in motion to make a change. And it worked; the restriction was lifted.
"It’s important that we continue to look for ways to make doing business in the city of Oxnard easier,” says Lambert. “We look forward to more opportunities to streamline and reduce red tape."
How’s that for government working with local business?
This is absolutely a case of win-win-win. The City wins because it will see more revenue from the businesses; the businesses win because they are seeing more sales, and patrons win because they are no longer restricted from bringing their children with them to their favorite craft beer hangout.
The Oxnard Chamber extends its warmest thanks to the City of Oxnard for its forward-thinking approach to working with local businesses. Let’s keep this trend going!
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