Chamber welcomes Dallas Cowboys' Fan$

The Chamber and its members are happy to see the Dallas Cowboys Training Camp come to town again this year. Their fans have quite an impact on local businesses.

The Chamber is always touting the positive impact the Cowboys have when they come to Oxnard. To substantiate those claims, we thought we would share some data with our readers from the 2012 Training Camp. The UCSB Economic Forecast Project conducted an economic impact study for Oxnard and Ventura County. Here is what they found:

• 52,141 people attended the 2012 Dallas Cowboys’ Training Camp. Approximately 44,644 of these people were visitors, while the remaining 7,497 attendees were residents of the City of Oxnard.
  
  
• The total economic impact of hosting the Dallas Cowboys’ Training Camp was $3.6 million. Of this total impact, $2.2 million came from direct effects, while $654,000 resulted from indirect effects and $695,000 came from induced effects.
  
  
• In Ventura County, every dollar a visitor spent while visiting the training camp added 1.13 dollars to the local economy.
  
  
• The total economic impact reported in this document is derived only from visitor spending. In addition to visitor spending, the Dallas Cowboys organization spent a total of $1.76 million on the training camp, a large fraction of which was likely spent in Ventura County. The total economic impact excludes this amount because we were unable to obtain industry breakdowns. Therefore, the total economic benefit reported is an underestimate of the true total.
  
  
• Other revenue excluded from the total economic impact included parking generated revenue ($92,140), concession revenue ($58,020), and revenue from the Fun Zone ($6,578). This money went directly to local community groups including the Oxnard Police Department Explorer’s Program, Oxnard City Corps, local high schools, and local youth sports teams.
  
  
• Considering only the geographic area of the City of Oxnard, the total economic impact ranged from $1.0 to $2.0 million. The first number represents the total impact only from spending by overnight visitors staying in Oxnard; the second number represents the total impact assuming all day visitor spending occurred within the City of Oxnard. The true estimate is in this range.
  
  
• As a result of hosting the training camp, 39 jobs (both part-time and full-time) were supported in Ventura County. 29.2 of these jobs were a result of direct effects, while 9.9 were a result of indirect and induced effects.
   
  In addition to the fans' spending, the positive exposure for the tourism industry in Oxnard is phenomenal.

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